By Rachael Young · Updated October 14, 2026
Eight checks, in order
- Search fit: do queries and landing pages match the work you want?
- Page clarity: can the visitor identify service, area, fit and next step?
- Mobile action: can a customer use the correct call or request route?
- Trust: is there accurate business identity and relevant, genuine proof?
- Form effort: are only routing details required?
- Receipt: does the request reach the right office destination?
- Response: does a person reply and record a next commitment?
- Measurement: are taps, successful forms, conversations and booked work separate?
Illustrative examples, not client results:
Relevant visits and successful form records with no office notification point toward a delivery check. Received and answered requests mostly outside the service area point toward targeting and page-scope checks. Neither observation alone establishes a revenue effect.
Choose a bounded next action
Unclear service/contact information may need a focused Website Refresh. Mismatched listings may need local visibility work. Unowned inquiries may need Follow-Up Setup. Ask about the known problem first; use the standalone Audit if the evidence cannot isolate the break.