What changed
Separate Build on Your Lot and Land Evaluation paths were created, with distinct scope explanations, relevant project proof and next steps.
Implementation record · September 2026
Land buyers needed a different next step from build-ready customers.
The existing website did not clearly separate people evaluating property from people ready to discuss construction.
The work and its limits
What was checked
The implementation record documents live, indexable and responsive pages, internal links and project-type routing.
Why this decision was useful
Different readiness creates different questions. The change gave each situation its own explanation rather than implying that every visitor was ready to choose a builder. This does not quantify market demand.
What remains unknown
Search visibility, inquiry quality and sales effects have not been established. This anonymous implementation record is not a testimonial or a measured revenue result.
Does your website send different customers down the same path?
A focused change may be enough. Compare the current website scopes or describe the problem before choosing paid work.